Why should I create Facebook Stories?

Isn’t Facebook Stories just another “thing to do” on social media when I am already overwhelmed by everything I have to do in my business.  Well, I’m glad you asked.

We are living in truly exhilarating times.  To quote an article I was reading recently “The past 100 years have seen the most dramatic technological upheavals to life than in all of human history.”  We are the generation born with the wildly exciting development of COLOUR telly (with 3-4 channels), remote controls, videos … Now, we are right on the brink of some next-level shit, with Artificial Intelligence, Virtual Reality, Augmented Reality, Mixed Reality.

What the heck does that mean?

If you’re unfamiliar with these terms, here is the Straight Talk overview:

AI is where bots automatically answer your questions online, face recognition software suggests tags for your photos, Siri, Cortana and Alexa respond to your voice.

VR is a digital environment that shuts out the real world.   It is mainly accessed through the huge “snorkel mask” headsets at the moment, but will become more wearable in the decade ahead.  As one of my friends Cathy Hackl said recently “we are at the ‘brick’ mobile phone stage of VR”  The point is, it is a gateway to a lot more advanced technology.

AR places digital content on top of the real world you can see about you.  It is probably best understood as 2016’s Pokemon Go! craze. From a marketing perspective, it allows the user to unlock additional information that may be relevant, therefore turning the physical world around them into digital media.

MR is a combination of the above.  Meaning, overlays that you can interact with.  As the NextWeb article linked above puts it:

Mixed Reality Example

The world around you will become an entirely new canvas for you to play, learn, communicate and interact with.



Facebook is quickly moving towards Facebook TV and the integration of  AI and MR.  Buckle up pals, this is an exciting time to be alive!

So what do you suggest?

As you may have heard me say, try not to ignore these new updates, or dismiss them as just “something for the kids”.  My point here is try to keep up with all the new updates as they roll out.  If you bury your head in the sand for a year, you won’t have a clue what’s going on when you look up.

Learn the new stuff quickly, as it rolls out, and keep yourself and your business relevant.

Here is a short over-the-shoulder tutorial on the Facebook App and how to create your Facebook Stories.


As ever, if you have any questions on the above, drop me a comment and I’ll answer to the best of my ability.